Goldberg’s book is rich with little factual nuggets (pardon the pun). Seriously, though, it’s a big goal he’s after. I happen to believe semantics and casual, even unconscious, associations, are sometimes enormously important. To de-link fascism from the right, and possibly link it to the left, could be extremely consequential. Except the pessimist (or realist?) in me suspects that if he succeeds, people won’t start associating fascism w the left, they’ll just stop talking about it altogether. But then again, that would be a victory in itself.
If you haven’t check it out yet, you should do so. You can also read Jonah’s blog on the subject of his book and reaction to it here.