Mickey the Marlboro Mouse rides off into the PC Sunset.

Mickey is not known for being Pity the independent filmmaker, always bucking the corporate media mentality for the sake of art. The latest outrage: Disney has decided that depictions of smoking are now verboten in its films, and the edict, apparently, will extend to the independents under the Disney umbrella, too.

Disney chief executive Bob Iger told Financial Times that the company will at least discourage Touchstone and Miramax from including smoking scenes in its films. A question for Igor: Will Touchstone no longer be involved in making movies like The Insider which was highly critical of the tobacco industry?

As the Financial Times reports, Igor says the ban is appropriate for consumers of Disney’s products. And by consumer he means Rep. Ed Markey (D-Mass.), chairman of the House Telecommunications and Internet subcommittee, to whom Igor sent a letter announcing Disney’s decision.


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